The average attention span of a contemporary consumer is 10 seconds.
Due to the intense pace of contemporary life as well as the abundance of advertising, every additional 10 seconds of company’s response time decrease the probability of purchase by 20 times.
But how to process the customer’s query if the manager already talks to another client? Or how to receive a call outside of working hours?
IVR is the best solution: a voice menu which will help consumers to receive an instant reply, talk to the relevant specialist or even find a solution to certain issues without the participation of the company’s employees.